BOOO KROOO....WHO? YOU KNOW!

The Booo Krooo started as an April fool in RWD magazine in 2002. RWD is considered the coolest urban music mag in the UK and (the staff) had noticed how major record labels seemed to sign up anyone they were featuring! To test the theory, they decided to create their own fake UK garage crew... us, The Booo Krooo. They got some members of staff together, photographed them and made up a story about the crew having a massive record, being banned from radio stations everywhere and being 'big in Japan' and ran it in the mag.

Everybody fell for it; they had absolutely hundreds of calls, several from very senior A&R people and talent agencies looking to sign the then non-existent Krooo!

They wanted to keep the idea going somehow as they had had such a good response, they had planned to start a cartoon strip in the mag for some time and had a rough concept which we turned into the 'Booo Krooo' cartoon characters.

When they launched their website RWDmag.com in June of that year, they turned the strip into an animation to help introduce and drive hits to the site. The response was overwhelming; we quickly became something of a cult thing amongst urban music lovers, with Missy Elliott even paying to be featured in episode 3! Once the Missy Elliott animation had been sent all over the world and back, offers of a TV series came in and you can now catch the Booo Krooos 6 part series on Channel U, Sky Digital channel 360.

We have now taken over and are going from strength to strength, Top producer Sticky (who discovered Ms Dynamite) has recorded the theme tune to the series, The Booo Krooo Theme and several high profile artists, brands, labels and TV channels are expressing a great deal of interest in both the Booo Krooo and RWD.