Trans-Am Media Producers?

Every day new terms in the language of communication. And if we follow the digitally there is no way to escape all kinds of slang. What are transmedia Producers? What is transmedia? At MIPTV last much was discussed about what has long been referred to as a multi-platform producers, 360º producers: not just online, TV or mobile ... much more than that! It is an insight of communication that includes the properties of the narrative and the intended target ( Niche, long tail, you name it...). Preferably to have a domino of insights for the entire product chain: the original script, or script commissioned by brand (to the core of the marketing mix) to the various applications of the product in the various channels of communication. Engagement full speed!